** Has been condensed and edited by Shane 

 


1) In an interview with Tim Ferriss not long ago, you said something to the extent of, "You can spend 10,000 hours learning to master something, but if you train with someone who's already a master, you can do it faster." Can you elaborate on this? Why is this the case, and how does it work?

WHen someone works witha  master you've gort a number of things going on simultaneosly. one is you're modeling them, whether conscious or unconscious. you can use principoles of neuroliguistic programming to model their thinking their visualizeing thieir body posture, their breathing patterns.

 

tony robbins research where he was training people in pistol shooting and the top five people who were the best in each service branch, and you look at how they are breathing, how they.... and by modeling the way they were doing that they were able to get to 

 

when you are around someone who is a master, you're picking up on their energy, the things they say out loud... being with someone who has already achieved mastery whether it's a blackbelt in karate or someone who's a super successful entrepreneur, you're going to be picking up all those

 

secondly a master is able to give you feedback on a much more nuanced level

 

someone you might want to interview ... stuart emory the ceo of S which became Landmark... he is a world class barista in his own home, and he's become that by studying world class baristas all around the world. whenever he finds one, he wills pend two hours just sitting and talking to them and asking them questions. they can impart knowledg.e masters can make finer distinctions than regular people.

 

there was a woman named virginia here. one of the people erickson modeled.... my ex wife was studying family therapy, and i got to go out and be with her in colorado, an done of the things that happened ... she turned to th eaudience and said what did you see me do. they said....

 

all of those things which she then unpacked for the people ... if you were learning from someone who wasn't a master 

 

w ? stone, who was my mentor, he was friend of napoleon hills? who wrote think and grow rich. to teach his sales people he would 

 

he'd say today we're going to go make a sale to a bank president....

 

they would go out and have coffee afterward and give feedback... over and over again after doing sales meetings with bank presidents.

 

by the end of one day he had people who were master salespeople. he was a master

 

a master has very little patience with distraction, with not following through on instructions. you've heard all the classic stories of people speaking up on meditating students and getting hit on the head on the back of a broom... or 

 

dan sullivan, who runs the strategic coach program.... michael gerber was studying ? and he was assigned certian exercises every week, and he didn't do them and sullivan said you only have one more chance

 

a master doesn't put up with shit

 

there are shortcuts in life, but not as many as people think. when you try to cut corners buildings fall down, but a master can help you accelerate things. those are the main

 

 

whether it was intuitive or luck or good karma i'm not sure, but i always sought out masters. who's the best in the field? i took a course and became a really good massage therapist. only for my wife, but i wanted to know what i was doing.

 

when i was young and had no money, i did two things that were veyr interesting. there was an association of humanistic psychology, the paul rogerses of the world, and they belonged to this organization... dealing with visualizationa nd intuitiion... and i remember i was in my first conference and i wasnted to be with the big boys. the second year they had a cocktail party for all the presenters, so i volunteered to be on the staff. so i spent half a day cutting cheese balls, and i got to be in that room. i made myself known to that world, and it got me in. 

 

lou tice? developed a program called executive excellence. so lou was a master at teaching a certain kind of work in terms of goal setting, affirmation, etc., and i knew that he had these huge corporate contracts with nasa and the united states navy. i wanted to figure out how he did that. i called up lou and said lou i can't afford to pay you as a consulatnt because your daily rate is my annual income. the next time you're in las angelas, i would love to instead of hiring a limosine drive you around the city and ask you questions. i picked him up from lax, picked him up at his hotel... he was very gracious

 

 a year later we both bid on a contract for 750k for a los angeles school district... that had a 86% dropout rate... the last two bidders after they got rid of everyeon else was us and lou tice, and we won. lou called up and said i want to congratulate you on being a great student. there was no rankor

 

 

 

 

2) When in your life have you experienced this principle of shortening the time to mastery by following in a master's footsteps?

 

 

 

 

3) What makes someone a true master?

 

 

 

 

4) Can you share an anecdote or two from your arsenal of stories in which this principle is illustrated?

 

 

 

 

5) Tell me a little about your approach to mentorship. What's the most effective way for one of your mentees to achieve greatness quickly?

 

 

 

 

6) Where do some mentors—or mentor-seekers—fall down? What are the pitfalls to this idea of training with a master?

 

 

 

 

7) What can someone who has no access to a master do to apply this principle?

 

 

 

 

8) I'm generally interested in people and companies that do incredible things in faster-than-plausible amounts of time. Other than training with a master, what patterns have you seen that allow people or organizations to fit this description?

 

a

 

john ashcroft (the secret). he's in san diego. he has a company that trains peopel, what's really fascinating about him. he was 17 or 18 never graduated college. he ended up working in jewish mens club and all these guys would come in after work and some of them would work out, and he would go in and bring them water and towels in the steam room and ask them questions. these were top business people. he started a remax.... very quickly

 

started a company called bamboo. what they did was, they launched a company, and i think they went public in very short order. they went to a law firm and said we need to do x y and z to go public. they said you'll need 18 months. they said we want to do it in a few months. they said that's impossible. they 

 

*one of the shortest ipos in the history of the world

 

the principle here is getting more peopleinvolved quicker, so ... normally it takes x number of man hours to accomplish something

 

with chicken soup for the soul, the first six books were mark victor hanson and myself, and because i had a partner, we could do twice as many interviews, twice as many signings because we were rarely together. after that, people started coming to us and saying what about chicken soup for the womens soul? i think on one book we had 5 authors on it. so we could do it a lot faster.

 

when 911 happened we did a book called chicken soup for the soul of america, and that was the fastest book we ever did. normally it takes ....

 

we had about 15 people working on that book with us, not because we wanted to make a profit but because we wanted to make a difference at that period of time. we had that book done by christmas. that's another way to play, when you 've got a lot of people playing at the same time

 

the secret -- the reason was that movie has about 30 talking heads talking about the law of attraction, and when the movie was finished, every one of us did a mailing to our mailing list. we basically hit 12.5 people together, with a link to the trailer. you could watch the movie online for $3.99 or you could buy the movie for $30 bucks. when 12.5 people got that email.... when you get an email from jack canfield, barack obama, and bill clinton all in one day... i think we sold about 30 million copies of that dvd

 

if you look at all these internet launches right now...

 

there is a wonderful app that i have on my iphone called iRig Recorder and it's not that expensive at all. i found out about it when i was being interviewed for a radio show in dubai...

 

i would still take notes like you do 

 

One of the fastest launches we ever had for a book was chicken soup for the pet lovers soul. we sold something like 600 thousand copies in the first couple weeks. the principle was partner up with somebody who is already a gorrilla that has huge reach and impact and create a win win. it was petsmart or petco and we partnered up with them. if you bought a 50 pound bag of dog food, you could buy a copy of chicken soup for the pet lovers soul for 6.95 instead of 13.... and then they did a national television campaign and said if you come into.... and buy a 50 pound bag of Iams or whatever you can get a copy of this book for half price.

 

a lot of people bought the book online 

 

you play at the level you're at. most people can play one level higher than they think they can. most people cannot get a meeting with bill gates, but probably can get a meeting with  someone one level lower

 

if you're making 50,000 a year you can hang out with people making 100,000

 

i tell people fly first class, upgrade. you'll end up sitting next to important people

 

i ended up sitting next to a guy who did envelopes for mastercard bills. i made a deal with him to promote our books. well that wouldn't have happened in coach.

 

i sat next to hugh grant the actor. i sat next to some CEOs. was it worth the upgrade? yeah. i would say hang out with people who are actualizing at a high level. i just had dinner with jeff bridges the actor, only because my wife was hanging out with jeff's spiritual teacher who is her spiritual teacher

 

brian tracey has a thing he writes about the law of probabilities.the more things you try the more likely one of them will work. the more people you meet... [look this up]

 

it's a numbers game. the more numbers you can move through the more yesses you can get

 

i tried to interview donald trump. it never happened. sometimes you get a no. sometimes the person doesn't care.

 

what i would advise you to do is every time you talk to someone ask them who else you should talk to. they will send you referrals.

 

 

 

 

9) Who else do you think I should talk to about this?

John Asheroff -- 

Ronda Burn, the producer of the Secret -- rhondab@primetime.com.au

Stuart -- barista thing (writing a book right now) 415-435-6622 stewart.emery@gmail.com

ken Kraigen -- we are the world, hands across america -- 310-854-4400 kenkraigen@aol.com

 

 

 

Story in the original chicken soup -- the 3 3 3 story -- bob proctor, another teacher who's work is amazing. a guy named bob templeton who was driving home and heard there was a tornado in his town in canada. he got together with his executives at telemedia, which is a candian prodcasting company. he wrote the 3 number 3... how would you like to raise 3 million dollars in 3 days...

 

on the left hand side are all the reasons we can't do it, so we're not gonna talk about those

 

[he then narrated the story for me]

 

long story short 3 days later they had 50 radio stations all across canada and in 

 

on page 161 in the 

 

 

 

 

"Send me a book. If I can I'll give you a plug for your book. It's in line with what i teach people, too."

 

 

 

 

 

mastery is available in many forms. it's available in books. it's available in ted talks, on youtube. it's available in mass trainings where they don't cost as much. you can watch a tony robbins video for a lot less money than to hire tony robbins for a day

 

a guy...

what he did was he got 10 friends together, they all chipped in $100. he paid me the $2k, an they all listened in on the call

 

[jack charges $20k a day for personal coaching]

 

you can bring up to 5 people paying 5k each, the other 4 can observe. you can do creative things like that.

 

the other thing you can do is simply ask someone to mentor you. ask them for 10 minutes a month. i know i'm only going to spend 10 minutes on the phone with you. it's had to say no to someone who i recognize talent in. i mentored a kid from harvard business school for 3 years, and we did a call for 10 minutes a month. he went on to become a professor at harvard. 

 

when you want someone to mentor you, ask them in a way that doesn't feel like a big imposition. i can think 

 

 

 

 

 

at this stage in my career i'm 68 it's called leverage. i have 9 coaches who i've trained who coach under the rubric of canfield coaching. i take on clients at a very high level. we do these executive retreats where people pay $15k a day. it's a matter of leveraging myself out. i do a free call once a month, the first wednesday every month. people send in questions. it's called the ask jack call. we get 4 or 5 thousand people on that call. they have access to me. it keeps my brand alive. it allows me 

 

i'm a radical by nature. i'm out of the 60s. that's why i've written so many books, done so many videos. as far as the mentoring goes, it's free. somebody captures me... something about them. there's a guy named jake dussey, he just came out with a book he's 22 years old... i was at a fundraiser called the Unstoppable Foundation. Jake saw that i was gonna be at that event and came specifically to visit me. he gave me a copy because i inspired him to write it. he had a pony tail. he wrote this book where he traveled around the world for a year and a half with basically no money... in india... amazing stories. i fell in love with the guy. he said would you mentor me? i said yeah 10 minutes a month. for 10 minutes i get on the phone 

 

 

 

 

 

“No man ever became great or good except through many and great mistakes.” — P.107 (William Gladstone”