How To Spark Lateral Thinking: A Simple But Powerful Formula

A series of questions to help us think in ways we wouldn't normally think.

Google Will Find Your Celebrity Dopplegangers OR My Friend Sam Looks Like Everyone

I recently discovered a less-known feature of Google Images, and subsequently killed half a day’s productivity playing with it. 


What Our Favorite Songs Say About Us

Is music rotting our souls?

What Gallup's "Most Admired People" List Tells Us About Forgiveness

How many of our heroes have been to the bottom and back?

How Manhattanites See New York

A sophisticated calculation, based on lots of maths.

A Scientific Exploration Of The Best Pizza In New York

In celebration of National Pizza Day, I took a deep and rather scientific look at “the best pizza in New York.”

Presidents Day: Do We Give Credit Where Credit Is Due?

Coins, statues, street names, and mountainsides: We have rather permanent ways of showing respect for leaders. Data shows that we're a little inconsistent at it.

Gen-Y and Media: Won't Be Fooled, Can't Be Bothered

A recent survey of 1,300 millennials confirmed one of my longtime suspicions: I am the only person born after 1980 who still reads the news in print.

Is Real-time Super Bowl Marketing Worth The Money?

Hypothetical maths on how much social media War Rooms and photoshopped cookies cost—and what good it does.

Just how much does reading level matter?

Ernest Hemingway is widely regarded as one of the world’s greatest writers. I like him because he lived in Idaho. But after running some nerdy reading level stats, now I respect him even more.

Heightism and Success: Why are actors short and presidents tall?

And how knowing why can help you be more successful, no matter your height.

92% Fail Their New Year’s Resolutions. Here’s How To Beat The Odds

Three smartcuts for dramatically increasing your chances of pulling through on your goals.

Why It's Hard To Recognize Genius

Why were the Beatles rejected by so many record labels? Why was J.K. Rowling rejected by so many publishers? Why do good ideas so often look crazy to others?

The Underrated Virtue of Noticing

When Mark Miodownik was a young man in 1985, he was stabbed with a razor by a mugger in the London tube....

Beating Super Mario Bros. In 6 Minutes 28 Seconds

Thought you were good at Nintendo? You're not this good.